Often referred to as the “King of Cocktails”, Dale DeGroff developed his extraordinary techniques and talent tending bar at great establishments most notably at the famous Rainbow Room where he was one of the first to pioneer a gourmet approach to recreating great classic cocktails, inventing hundreds of his own using fresh squeezed juices and exotic ingredients.

DeGroff creates award-winning cocktails and continues to be a leading trainer and authority in the beverage world. He is also a founder of Beverage Alcohol Resource (BAR), a partnership of five of the world's leading spirits and cocktails authorities that provide innovative and comprehensive training programs and seminars.

DeGroff appears regularly in the press and media, writes monthly columns for Theme Magazine and Beverage Media , and has won numerous industry awards from Nightclub & Bar, Saveur, Cheers, Sante, Food Arts, Bon Appetit Magazines, and Beverage Industry Innovator of the Year at the 2007 Cheers Beverage Conference.

A three time James Beard award nominee, he is author of"The Craft of The Cocktail" and the founding President of The Museum of the American Cocktail , the first museum in the world dedicated to celebrating the rich history of the American Cocktail. Look for his new book, “The Essential Cocktail” coming out next September.