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  John Gakuru  
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Simon Difford  
  Noel Sweeney  
  Sasha Petraske  
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  Audrey Saunders
 
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Seminar 7: Simon Difford
'Simon Says...'
 
Simon Difford has been involved in most aspects of the drinks industry, from running his own off license and wholesale company, to importing and brand creation, but is best known as a drinks writer and publisher. Simon founded CLASS Magazine in 1997, a title which became the leading UK style bar title before he sold it to William Reed Publishing to prepare for the launch of his range of Diffords Guide drinks related books in 2001. The best known of these, Diffords Guide to Cocktails, is now in its 6th edition with 2,000 colour illustrated recipes. In 2005 Simon launched his latest magazine-style guide Diffords Guide Quarterly and is now also closely involved with the newly launched 'St. Germain' liqueur.
     
Simon Difford, Connoisseurs Club
     
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